Product Modeling Work Flow

Concept

Extend

Act as a knowledge expert for internal product development teams — enabling engineers to search research databases, analyze customer feedback, generate concept designs, and surface prior art from the organization's knowledge repository using natural language.

Agentic behaviors

  • Retrieves and synthesizes relevant research studies, predictive models, and prior product records in response to engineer queries
  • Performs sentiment analysis on customer feedback data to surface feature gaps and pain points
  • Facilitates iterative concept sketching by gathering design inspirations and summarizing competing team discussions
  • Routes complex queries to subject matter experts via Teams

Features & capabilities

NLP Knowledge SearchSearches SharePoint research repositories in natural language; returns relevant studies, models, and specs with source citations
Customer Feedback AnalyzerIngests CRM / survey data; identifies common pain points, feature requests, and sentiment trends
Concept Sketch GeneratorDrafts initial product wireframes or design concepts based on engineering briefs
Collaborative Ideation SupportSummarizes Teams meeting transcripts and Copilot Pages feedback threads; surfaces unresolved design decisions
Expert RoutingIdentifies and connects engineers to subject matter experts linked to specific models or research domains
Prior Art CheckerCross-references new product concepts against existing product catalog to prevent duplication

Who benefits

  • Product Designers
  • R&D Engineers
  • Innovation Managers
  • Product Managers

KPIs impacted

Product time-to-marketRevenue from new productsDesign iteration time reductionCustomer satisfaction (NPS)

Required connectors

Configured per-organization in the Control Tower once this workflow is enabled for your team.

PLM / CADMicrosoft Teams / Copilot PagesCRMSharePoint

Configurations & Options

Set up in the Control Tower once this workflow is enabled — shown here so you know what to expect.

Configurations

  • Prior art similarity flag threshold (%)Concepts scoring above this similarity to an existing product are flagged by the Prior Art Checker.

Options

  • Require human review before prototype elevationWhen on, a design concept must be reviewed by an engineer before it can be elevated to a formal prototype. When off, concepts can move directly to prototyping without review.

Governance requirements

  • Data access scoped to engineering roles (no cross-functional financial data exposure)
  • Source citations required on all retrieved research content to prevent hallucination
  • Human review required before any design concept is elevated to formal prototype